My battery's about to run out alternating tylenol and ibuprofen for pain control "They're not just retargeting the same item, but a group of items. You buy an outdoor dining set, and you get an ad for a barbecue," says Guillaume Lelait, vice president of North America at Fetch, a mobile advertising agency headquartered in San Francisco and London that works with a number of retail titans including eBay, Krispy Kreme and Hotels.com. "Clever retargeting uses algorithms to group items together and deliver relevant timely and valuable ads to users who have been tagged as likely to purchase."
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